You grew up in more than one place.
Somewhere along the way, home stopped being a location. You speak one language with your family, another with your friends, and think in a third. People ask where you're from and you give the short version, because the real answer takes too long.
MADPHARM is short for MAD PHARMACY. We make clothing for the ones in between — international students, third culture kids, anyone carrying more than one version of themselves.
FOR YOUR 1% is not about being the top 1%. It's about the 1% of you that survives every move, every goodbye, every version of yourself you had to leave behind. The part that stays. The pill is that 1%.
The founder grew up between Seoul, Manila, and Sydney. This brand was not researched. It was lived.
We build in black and white. Every piece is cut with intent — cropped lengths, oversized shoulders, unisex sizing that actually works on different bodies. Quality before quantity, always.
Founded in Seoul, 2024.
FOR YOUR 1%